At Wipro, we think it is critical for business to engage with the multiple social and ecological challenges that face us. Such engagement must be deep, meaningful and formed on the bedrock of long term commitment; for that is the only way by which real change can happen on the ground. This is also reflective of the fact that such an approach serves both, enlightened business interest and social good.
Understanding the Stakeholder
In the social space, our stakeholders are multiple and can be differentiated on the basis of domains and the overarching objectives of engagement. For example, in ‘Education’, some of the work that we do has direct impact on students from disadvantaged communities while our other programs are targeted at partners and teachers in the education ecosystem. Our primary stakeholders are as follows:
- Communities - An important stakeholder for us is disadvantaged sections of communities, living in the proximity to our operations. Our operations and facilities are situated in both urban and rural areas. Our domains of engagement with the community are in the fields of Education, Primary Health Care, Disability and Disaster Rehabilitation. Within these domains, we choose to focus on those areas that have direct impact on the community. The geographies of community engagement span India, the U.S.A, South Africa, Latin America, Australia and select countries of Europe and South – Asia.
- NGO & Community Organizations - Non-governmental organizations and civil society networks are important implementation partners for our different community initiatives. We engage with them from at different stages of the Planning-Implementation-Review cycle.
- Employees - Employees play a significant role in our community initiatives by way of monetary contribution and voluntary participation.
Our social transformation initiatives are now nearly fifteen years old. We decided to focus on Education and Communities when we started then. How did we choose these domains over others? Education is probably the most important catalyst of social development as it can bring about change that is truly sustainable and durable over the long term; our focus on our communities stems from the fundamental responsibility and tenet of corporate citizenship that every business should engage deeply with its proximate communities. Over the years, partnering with our stakeholders has given insights into their concerns and requirements. This has also helped us to engage in critical social issues with sensitivity, rigor and responsibility.
Understanding Stakeholder Priorities